Winning the household starts with that one fibre line into the home, and the opportunity for growth comes from all those connected devices inside our customer’s homes.
From 17 August, we’re launching new mobile plans that are more compelling, more affordable and crucially, are designed to give customers more reasons to connect as many of their devices with EE as possible.
Plans bursting with benefits
Our range is simpler so it’s easier for customers to choose what they need, with three plans on offer: Essential, All Rounder, and The Full Works. And, for customers who add more lines and services to their account – we’ll increase the discounts they get – making it easier and more cost effective to bring everyone in the family home, and even more of their connected devices, onto EE.
That’s why having brilliant household conversations 100% of the time, and by highlighting plans that are right for our customers, can help supercharge our growth, meaning more customers get all the benefits that come with the new EE.
The right speed for the right person
We’re looking to stand out in the market and show the value of our network. That’s why we’re introducing paying for the speed experience customers want, based on how they use their phone. The average customer uses 18mbps and having a personal conversation about how they use their device is really important when it comes to confirming what they want, as most customers don’t understand speeds.