By winning the household, we’re on a mission to help our customers with all their connectivity and service needs in and out of the home.
Full Fibre is a key battle ground in gaining future share of UK households. The market is becoming more competitive so we’re refining our multi-brand trading approach to help us win over our competitors and drive Full Fibre connections for BT Group.
Whilst driving take up of BT Full Fibre remains our primary priority, we’re also using the power of EE’s premium brand to appeal to a broader customer base and maximise
Full Fibre sales.
Open the Full Pack below to learn more